query AdPerformance {
adPerformance {
ad
adSet
attendedCalls
bookToAttendRate
bookedCalls
bookedRevenue {
amount
currency
formatted
}
}
}{
"data": {
"adPerformance": [
{
"ad": "string",
"adSet": "string",
"attendedCalls": "value",
"bookToAttendRate": "value",
"bookedCalls": "value",
"bookedRevenue": {
"amount": "value",
"currency": "string",
"formatted": "string"
}
}
]
}
}adPerformance
Per-ad funnel performance — one row per (campaign, ad set, ad).
Finer than campaignAnalytics, which stops at campaign. No spend is stored in Aura, so ROAS and CAC are NOT returned and cannot be derived from this.
Organisation-wide aggregate with no per-rep grain. A member session in a
workspace that restricts members to their own book (AUR-902) is refused
with extensions.code: "FORBIDDEN", reason: "member_visibility" rather
than handed a narrowed total that would read as the organisation’s.
@param startDate - ISO 8601 start date
@param endDate - ISO 8601 end date
adPerformance(endDate: String, startDate: String): [AdPerformance!]!Arguments
Returns
utm_content by convention. Null when the link did not set it.
utm_term by convention. Null when the link did not set it.
Calls SCHEDULED in the window. NOT comparable to bookedCalls on CampaignAnalytics, which counts calls belonging to leads created in the window.
Every sale row on the closed calls — what was signed.
Settled sale rows only — what arrived.
Calls per lead generated, as a percentage. The numerator and denominator use DIFFERENT window anchors, so this can legitimately exceed 100 — read it as calls per lead, not a conversion rate, and do not normalise it to 100.
Leads CREATED in the window that booked an attributed call. Windowed on leads.created_at, unlike the call counts below.
The finest attribution grain Aura records. Null when the bucket saw none AND when it saw several — the second means the UTM triple is not identifying one ad, so picking either id would be a guess.
query AdPerformance {
adPerformance {
ad
adSet
attendedCalls
bookToAttendRate
bookedCalls
bookedRevenue {
amount
currency
formatted
}
}
}{
"data": {
"adPerformance": [
{
"ad": "string",
"adSet": "string",
"attendedCalls": "value",
"bookToAttendRate": "value",
"bookedCalls": "value",
"bookedRevenue": {
"amount": "value",
"currency": "string",
"formatted": "string"
}
}
]
}
}